Amazon

How To Find Products To Sell On Amazon

September 30, 202416 min read

How to FIND 5 Products to sell on Amazon FBA FAST!

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 Video, I want to walk you through the fastest and the best way to find five private label products to sell on Amazon. No tricks, no freaking AI, no gimmicks, old school product research. And to start off, I have five different examples that I want to walk you through as far as to what kind of products you should be looking for.

If you look at these a little bit more in depth. You can tell that there's some similarities between these five products. So the first one is going to be a claw clip organizer. The second is a stuffable neck pillow for travel. The third is a mini bonfire diffuser. The fourth is a hot air balloon wind spinner.

And then the last one is a hip thruster belt. And if I want to, I can click on this link. And show you exactly kind of what it is. I don't want to do that quite yet. What I want to look at is the data Um overall and so when I compare the numbers back and forth The numbers that you should be looking for when you're doing product research are going to be up here on this top bar The best thing that you can do is to keep track of all your information on the spreadsheet like this So you want to track the search volume, of course of the product keyword the average revenue count And The average review count, and then the average price point of what you find with helium 10, when you pull up x ray.

Now, as you could tell all of these product keywords, they're about three to five keywords long. And why that is is because sometimes if a keyword is just one word or only two words, it's pretty broad, like water bottle, and you're going to be competing with big, big brands. But the more keywords you get in, the more specific, the more niche the product is, and the less competition there is.

So. It's not just like a happen chance that we happen to find these keywords and some of them are five. Words long it's because it's very, very niche. The second is going to be that their max out at about 400 average reviews. Why that is once again, is because the more average reviews, of course, the more competition you run into.

And if this is your first. Private label product to sell on Amazon and you don't have a 50 grand or a hundred grand to put into a product, put into ads, then you want to be pretty scrappy on finding keywords that are low competition, that you can generate cashflow in the first 30 days. And that's going to help you do that.

And then the last is going to be that the, all that they're all priced between about, you know, 12 and 30. Um, that's not super, super significant. I would just say that the cost of goods are going to be about 30 percent of your selling price. Now, um, these are just a couple of examples. We could see that the search volume is about 3000 to 10, 000, that the average revenue review count, et cetera.

Now, when I want to look for these kinds of products, I'm going to go through this. All over again. And five, five, sorry, find five brand new products right now using helium 10 black box product research. Now, uh, if you don't have helium 10, I recommend getting it. I have a discount code down below. I also have a free product research course you can get access to.

Uh, the link is down below in the description. I'm going to make my face smaller. So, you know, awesome. So when I look for these keywords, this is the criteria that I want to be looking for. I want my keywords to be searched for at least 2000 times a month, upward towards about 25, 000 times a month. The next is going to be, I want the monthly revenue to be about 5, 000 to 30, 000.

Sometimes you might be like, well, why not? Like 50, 000 or a hundred thousand. If you have the capital, you should do it. If not, then start off a little bit lower. Same with the price point between 15 and 45. And then the review account, we're going to max out at 400 for this example. Now, my favorite categories, time and time again, are going to be these four categories, arts, crafts, and sewing.

Health and household home and kitchen and kitchen and dining. Why that is is because most of these products, especially with Amazon and their fees right now, like they're just kind of very unpredictable. Um, if a product is big and heavy, I just don't want to mess with more fees and these four categories typically negate smaller products.

Uh, that's. Don't incur as much fees as heavier products. That's just my personal opinion. So when I hit search, it's going to spit out all of these potential keywords. And really like your brain, you need to show your brain off as far as looking to the right side of the screen and really just focus on the phrase.

Okay. Because that's where you're going to be sifting out the wheat from the tare. When you look through these products, you need to be thinking about what you're Okay. What is the best overall product offering I can craft from this product keyword? It's really not so much like, okay, what product can I copy and paste onto Amazon?

Like you can get by with that, but if you want to really do well on Amazon, you need to think of like, okay, well, how can I bundle? This potential product keyword with something else and the similar product anyways. So for example, like strawberry shortcake blanket. I immediately wouldn't even open that up because I'm just guessing it has to do something with like a TV show or something.

I don't know. Um, but one thing that does kind of catch my eye is scallop basket. I am not really sure what that is. Actually. I do have an idea. Okay. So as I pull these up, uh, it's these very, you know, specifically designed wicker baskets, but the scalp and what I want to do is open up x ray and I want to get an idea of what specific kind of basket is doing pretty well, because even though they're all like the same type of basket, they're all pretty unique.

So initially someone would look at these numbers and go, okay, the search volume looks good on the top left. Total, uh, revenue is good. Average revenue is good. Price point, like this all fits our, our, uh, criteria, but the average review count you would say is like, okay, well, Hey, that that's pretty high. Well, you got to look closer because the first three products, yes, those are like 2800 reviews, but when you see like products, number four, five, six, seven, eight, nine, 10, whatever.

And they have 29 reviews, 50 reviews, 29 reviews, 50 reviews. Your brain should, should be alarming you right now and be like, well, okay. If those sellers can get onto page one for this keyword and they have sub a hundred reviews, that is a good indication that you can also, so don't be scared. When you see a high review count, you really need to remove the outliers in this case.

So that's definitely the case. The next thing I would be doing is I would be finding a seller who's doing incredibly well. As far as revenue goes per low review count, if I want to get very like almost like, um, you know, if I want to get like a, like, like, uh, a little bit tricky or, you know, clever with this, what I could do is actually go into filters and I could say filter out all of the product listings here on x ray that, um, are like, take all the ones out that are over 50 reviews and let's apply that.

Okay. So this is really good information. This. For example, this seller up here, they have 29 reviews and they're doing about 42, 000 in sales a month. I 100 percent if I were to launch this product, I would be selling probably something like this because it indicates that the market wants it. Even though it's a higher price point, you're taking out the guessing game by knowing, okay, this guy is, if he sold 500 in the last month, so can you like, that's actually kind of the beauty of private label.

It's a really quick, like, okay, if that guy can do it, so can I, uh, therefore let's get going on it. So this is a really good keyword. I like it. What I'm going to do copy, go into my product workbook, paste in the bear. The search volume was about 35, six, four. I'm not going to fill all the rest of this out.

You kind of have an idea right here of what it should end up looking like. And when I say product, what products to not look for, I did a whole video on this, uh, just a couple of weeks ago. In reality, like if you're just ever unsure and if you just want like a one slap label. Literally just think of a product that yields high returns.

So that's going to be typically battery oriented products. That's going to be products that are probably only popular around Christmas time or summertime. Um, it's May of 2024 right now. So there's graduation, meaning there's going to be lots of like keywords that are like, okay, graduation caps, stuff like that.

Just think logistically. Will this product be returned? Like, is there a high chance? Maybe it's made out of glass. Maybe it's a battery. If so, stay away from it. Uh, instead of going through this whole like checklist, cause you don't want to always just be like, okay, well I have a keyword and I have to go through all this checklist of like, oh no, no, doesn't it just think.

You know, as a human, as a consumer, will this product be returned a lot? If so, then, uh, pass on it. Okay. So wine rack for inside cabinet, uh, table numbers for wedding reception. Um, I would say yes on this one, except there's different sizes of freezers and I don't want to, you know, get stuck with a bad size.

Okay. Laundry detergent container. 100 percent yes on this product. So I'm going to put this in here and let's see what the numbers look like. The search volume is good. The average price point is good. Average revenue is really, really good. And the average review count is relatively low. This is a home run product so far.

Now, as I look through these, like, you know, that, that first like phase of, okay, check it meets your criteria. I'm already thinking what kind of like laundry organizer device would I be selling? You know, like that's where your brain should be thinking on as far as like the next step. And what I like to really look at and see is, I like to think like, okay, well, what's selling really well so far.

Um, who's doing well, what's, is there like a general, you Type of size that, that most sellers are selling. And what I'm seeing is that most people are selling this glass set of two. Um, but let's just keep on looking. Okay. Here's someone different. They're sitting, they're selling it in like a box. Once again, let's take the guessing game out.

Let's open up x ray and let's see what the revenue is. Uh, how each of these sellers are doing in terms of revenue goes. Um, okay. So all of these ones that are selling glass, um, pretty good. So if I wanted to sell the glass product, the glass laundry container, I would 100 percent want to stand out. And I love this guy right here.

He's selling a set of three and he's selling a container with a That you can put your dryer sheets in as well, instead of just two containers. And look at this right here. He's charging about five more dollars. I guarantee that container probably only costs a couple more dollars. So to throw in the actual like product packaging and he's adding a ton more value.

It only has 36 or 39 reviews. This guy's slaying it. Like this is such a good product. I would like, this is awesome. Uh, and also I already know that there are probably so many different ways that someone will go onto Amazon and search for this kind of product. And so you'll be able to rank for a lot more keywords.

Okay. That's number two. Um, okay. We're it's a little bit past 10 So number two, let's keep on looking, uh, cemetery bases, floral backdrop wall. I don't like products that are like, like if it requires, it's a, if it's a very stylish product, like Floral, this or that, um, you know, I, I don't want my bad tastes of like what looks good or what doesn't look good affect sales.

So I kind of like to stay away from those decorative box. That's pretty broad. Um, let's say you can't do that one, but once again, like minimal, this is. Probably wouldn't do something wall oriented. Taylor Swift beach towel. That's a little seasonal. Um, on the Taylor Swift and on the beach towel part. Just kidding.

Uh, stone dryer and drying mat. That's a really good one. Okay, so something like this. Awesome. That's a really, really, this is a good product so far. I'm not super excited about it quite yet. I want to keep on looking and see what else, but like graduation blanket, you know, pass on stuff like that. More Taylor Swift garbage.

Um, let's see ear piercing pillow. That's interesting. Um, wall candle holder. Mini Jesus figurines in bulk. Let's see what that is. Okay. I gotta make a comment on this because this is interesting. There's been so many popular products that are made out of this same material. Um, you know, uh, if you type in mini ducks on Amazon, uh, like people are selling, it's like mini ducks and then they're like mini giraffes.

And then now it's like mini, I don't know, like who plays with all these like little mini figurines, but it's kind of interesting. You just take the word mini and you literally put any kind of like Uh, uh, now you're like person, place, or thing after that. And I wonder if you can create a product out of that, but there's clearly demand for that here.

Um, so I think that's a cool idea. Once you understand what a good product looks like, you can do that. Go into Cerebro and think of good keywords already on your own. All right. Let's keep on going. Decorative bowl, vape battery probably wouldn't do that one. Um, let's see. These are some good ones, but I'm looking for, okay.

Ice block mold. This is a really cool one.

Okay. These are becoming really, really popular. Why I like this product and why it would be a really, really cool product to sell on Amazon is the fact that they're made out of silicone and it's decompressible. Meaning. Um, you can get really creative with shipping and not take up a lot of size. Therefore your fees are going to be a lot smaller.

Also this is a newer type of like product that's kind of entering into the market in my opinion within the last five years. So there's not a ton of innovation and so you can come out with a new color easily. And this is not, this is a product that will always be in demand. In my opinion, uh, the numbers look really, really good here.

There's a couple of sellers that are doing crazy good with someone like this selling the two pack for doing 10, 000 a month. 100%. That is awesome. And I think that that is a quick, easy win of a private label product that you can start selling this year. Also, this video has been helpful for you so far.

Comment down below, like it and subscribe. Of course, let's keep on going. Okay. Not pillow ball. This is an interesting product that I have seen before, and it's really just a ball that's made out of a knot. It would be the, one of the easiest products to source because there's not much ingenuity that has to go on, but you do want to, once again, find a way to be different, whether it's selling a set of two, um, also this would be really, really light shipping wise.

Uh, so that could be a good potential one also. Now let's keep on going. So I, this is the third time that we've seen this one. It's a stone dry dish drying mat. It's just another way of saying it. What else? What else? How about pillow stand? There's a mini Jesus again. Okay. We're definitely at four. We just need one more product to hit our five.

I don't want any more graduation stuff. There's a mini bonfire diffuser. Okay. I'm going to use this one as an example. Again, even though I was kind of showing it to you earlier, why that is, is because. These, um, diffusers are really, really popular. There's a volcano diffuser that was, that's been popular for a long time, selling on Amazon.

And now they're coming out with a bonfire diffuser. And so it's so interesting, like some of these core products are continuing to sell and branching off, making even more niche types of products. These are the products that you can incredibly capitalize on because a lot of people overlook this. They don't realize that this is like a niche product within a, you know, a, a bigger niche.

And sometimes with these smaller niche products, there's not very many sellers. And so you literally like just create a listing, source a product from China and just the keywords alone will rank it well enough. For example, this guy right here, he's on page one. He doesn't have any reviews, so he's probably getting organic sales super easily.

This is the kind of thing that you should be looking out for. Anyways, I hope this was helpful for you. Uh, if you have any questions, comment down below, of course, if you need to access my product research course, it's down below and I'll see you in the next one.

Amazon FBA Seller and Owner of the Amazon FBA Accelerator

Mark Mckellar

Amazon FBA Seller and Owner of the Amazon FBA Accelerator

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